“So many people in their job search today will go to their Rolodex and say “gimme, gimme gimme.’ But people really get tired of that. “LinkedIn is all about social karma,” Rosenberg says. This way, when you find yourself in need of a new job, you can rely on them returning the goodwill. Before you can expect serious endorsements from people, it’s best to go recommend some people yourself, experts say. It’s a cliche to talk about the importance of building social capital and goodwill, but it’s really unavoidable when it comes to LinkedIn recommendations. While Dixson didn’t set a hard and fast number, she said you should try to limit yourself to two to three per job. If you have five really important ones, they’d potentially need to get through 295 bad ones. Consider your aspirations, skills, values and interests and think about how they can benefit the company if you get the job. Before the interview, reflect on what you hope to achieve in your career both in the short term and long term. “The problem is, it waters down the impact of any of those individual recommendations and you distract the reader. Here are some steps you can follow to answer this interview question: 1. “I’ve seen people have 300 recommendations,” he says. And you should not follow such a strategy, says Rosenberg. Some LinkedIn profiles look like infomercials if you overuse the recommendation feature. Number of Recommendations: Again, Quality Over Quantity In some cases, recommendations with as few as three sentences communicate the most essential points about a person, Dixson says.Ĥ. “Since the candidate should plan on a recommendation highlighting one or two strengths at most, more than two paragraphs is too much for a potential employer to read,” Rosenberg says. In her previous role as CMO of Domo, she launched the brand while company billings grew from 0-100 million, achieving 100 year-over-year revenue growth. Two years later, Pluralsight went public. As a result, you don’t want potential employers missing the overall message of a recommendation because they were unable to take several minutes to read it (time is always short).īoth Dixson and Rosenberg recommended something in the one paragraph region, with two paragraphs being an absolute max. When Heather joined Pluralsight as CMO in 2016, she had one mission to expand the technology learning platform into the enterprise. It doesn’t hurt to give your recommender some guidance for how long the recommendation should be, and in this case, experts agree that quality should trump quantity.įor one thing, reader attention spans on the Web are known to be shorter, Dixson says. “You might get a happy surprise if they create something that exceeds your expectations,” Dixson says.

In the invitation to write the recommendation, she suggests that you shouldn’t set overly specific guidelines, but mention that you’d be happy to offer them if they think it would be helpful. That said, you want to make sure you’re not closing off a recommender from writing something about you that could bolster your image (and that you may not have even thought of), says Dixson.

Cmo linkedin recommendation examples